Factors influencing foreign visitor's perceptions and intention

The tourism industry is an important support for future economic growth in Palestine. It has major sacred sites for three main religions Islam , Judaism and Christianity. Bethlehem district has most religious and heritage places that attract numerous international visitors and also Ramallah city. Destination characteristics including political instability and perceived risk , destination image and revisit intention are essential factors in understanding tourism performance and the success of a country’s tourism industry. The objective of this study was to investigate international visitor's perception in terms of destination characteristics including political instability , perceived risk and likelihood of revisiting Palestine in general and to Bethlehem and Ramallah cities specifically. The influence of demographic characteristics of tourist including nationality , gender , age and travel experiences (frequency of visit and length of stay) was also examined along with the relationship between dependent variables.