Call Centres'Impact on Moroccan Language and Culture

Abstract This book aims at investigating a new phenomenon that has just started to occur in some ex-colonized African countries over the last few years. This phenomenon is what is known as call centres. In Morocco, for instance, call centres have recently been created in a number of cities; they have a lot of tasks and missions since many of them provide both inbound and outbound services. This implies that operators either keep receiving customer calls to solve technical problems with regard to telephones and the Internet connection, or it simply means that agents themselves make calls to sell some of their products. In brief, call centres are places whose main aim is to help customers and provide them with a sense of satisfaction. The present book is going to place a big emphasis on the conditions in which Moroccan operators are working. More specifically, it will investigate whether or not we can talk, in the future, about any possible impact that these centres may have on the native language and culture.