Antecedents of business-to-business e-commerce adoption and its effect
Noor Publishing ( 24.03.2017 )
€ 79,90
Business-to-business (B2B) e-commerce adoption has become a necessity for most small and medium-sized enterprises (SMEs), allowing them to gain and sustain competitive advantage in a dynamic competitive environment. Accepting the fact that B2B is adopted at different levels based on different resources leads to the acceptance that competitive advantage is gained and sustained on a level consistent with the level of adoption. This study employs quantitative method based on the positivism philosophy and deductive approach. A questionnaire survey technique was used to collect the data from the American and Egyptian manufacturing SMEs. Moreover, it used structural equation modelling with a sample of 320 and 260 manufacturing SMEs in the United States of America and Egypt respectively.
Détails du livre: |
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ISBN-13: |
978-3-330-85645-5 |
ISBN-10: |
3330856459 |
EAN: |
9783330856455 |
Langue du Livre: |
English |
de (auteur) : |
Haseba Hamad |
Nombre de pages: |
344 |
Publié le: |
24.03.2017 |
Catégorie: |
Gestion des affaires |