Consumerism, the New Idol of Postmodern America

The more we move onward in America’s history, the more the effect of technology and science can be felt quite tangible. To live in the present era makes this even more notable since the age is going through and begetting such pervasive phenomenon like consumerism. The fact is that this notion is strongly propagated in the postmodern era. Families in this era can be vividly identified as the mere slaves of technology and its omnivorous progeny, consumerism. Donald Richard DeLillo who is famous as Don DeLillo, as a postmodern author paid a comprehensive attention to this issue of technology and consumerism in his novels; White Noise and Cosmopolis.The plots depict a society or even more limited a family or a youngster that is not deliberately entangled in the ruling of technology and consumerism. This book explores in Don DeLillo's White Noise and Cosmopolis, the sociological and individual effects of science and technology, consumerism and trivialization of intrinsic values of humanity and the important role of media. This study hopes to demonstrate a study of both positive and negative consequences of the new idol of American society.